OshKosh B'Gosh Marketing & Social
Carter's/OKBG
Web
Sell childrens clothes in an incredibly saturated, cut-throat market.
Provide a best of class, consistent presentation to create relevant, impactful, well-rounded campaigns that deliver a one-two punch of brand and value.
In retrospect, I don't think I could have found a better fit. Not only did I discover growth opportunities that I was not expecting, but I was also able to help re-energize a time-tried brand as it struggled to enter the 21st century. In design school, you tackle the exterior of the brand; the color scheme, target market, mark, et cetera. However, with OshKosh I was given the opportunity to help shape the interior of the brand a la the experience, which has inspired my work more than I ever thought kids' clothes could.
In retrospect, I don't think I could have found a better fit. Not only did I discover growth opportunities that I was not expecting, but I was also able to help re-energize a time-tried brand as it struggled to enter the 21st century. In design school, you tackle the exterior of the brand; the color scheme, target market, mark, et cetera. However, with OshKosh I was given the opportunity to help shape the interior of the brand a la the experience, which has inspired my work more than I ever thought kids' clothes could.
In 2014, Carter's began a huge cross-brand initiative to be less promotional and more brand-minded in our social media marketing. I was the designer selected to front this endeavour, which would eventually spawn a whole new strategy team. During this period from 2014 to 2015, I helped in the creation of over 200 Social Media assets, taking the brand to new exciting places in the realm of paid & social media.
In 2014, Carter's began a huge cross-brand initiative to be less promotional and more brand-minded in our social media marketing. I was the designer selected to front this endeavour, which would eventually spawn a whole new strategy team. During this period from 2014 to 2015, I helped in the creation of over 200 Social Media assets, taking the brand to new exciting places in the realm of paid & social media.
OKBG B'gosh Active Campaign, 3/9/2015
I worked closely with the photo studio to produce these fashion-forward laydowns. From a conceptual standpoint, we wanted to capture how the consistent themes of the clothes, might resonate with and inspire the children. A rare break from the value-heavy messaging the consumer is used to, this sort of email was seen as a breath of fresh, crisp air.
OKBG Fashion Collection Campaign, 5/16/2015
This email design, featuring B'gosh Active Shorts, was the first to feature a seamless blend of laydown and lifestyle imagery. An instant summer favorite (and high-performer), this layout would go on to inspire many, many spinoffs.
OKBG Christmas Campaign, 12/25/2015
I was lucky enough to be able to coordinate our christmas campaign for 2015, which was meant to feature light, fun imagery and a brand-centric message. This composition was recycled on site's homepage, in email, & on social media Christmas day.
As a supplementary effort, I worked with the photo studio to shoot the below laydowns an email requested directly from Carter's CEO. This campaign, showcasing our plaid collection, was an attempt to ride the coattails of a huge plaid-centric promotion Target was running at the time, and also served to counter-balance the "promotionless" nature of the above send.
OKBG B'gosh Active Campaign, 3/9/2015
I worked closely with the photo studio to produce these fashion-forward laydowns. From a conceptual standpoint, we wanted to capture how the consistent themes of the clothes, might resonate with and inspire the children. A rare break from the value-heavy messaging the consumer is used to, this sort of email was seen as a breath of fresh, crisp air.
OKBG Fashion Collection Campaign, 5/16/2015
This email design, featuring B'gosh Active Shorts, was the first to feature a seamless blend of laydown and lifestyle imagery. An instant summer favorite (and high-performer), this layout would go on to inspire many, many spinoffs.
OKBG Christmas Campaign, 12/25/2015
I was lucky enough to be able to coordinate our christmas campaign for 2015, which was meant to feature light, fun imagery and a brand-centric message. This composition was recycled on site's homepage, in email, & on social media Christmas day.
As a supplementary effort, I worked with the photo studio to shoot the below laydowns an email requested directly from Carter's CEO. This campaign, showcasing our plaid collection, was an attempt to ride the coattails of a huge plaid-centric promotion Target was running at the time, and also served to counter-balance the "promotionless" nature of the above send.
