OshKosh B'Gosh Art Direction
Carter's/OKBG
Branding
Sell childrens clothes in an incredibly saturated, cut-throat market.
Provide a best of class, consistent presentation to create relevant, impactful, well-rounded campaigns that deliver a one-two punch of brand and value.
In retrospect, I don't think I could have found a better fit. Not only did I discover growth opportunities that I was not expecting, but I was also able to help re-energize a time-tried brand as it struggled to enter the 21st century. In design school, you tackle the exterior of the brand; the color scheme, target market, mark, et cetera. However, with OshKosh I was given the opportunity to help shape the interior of the brand a la the experience, which has inspired my work more than I ever thought kids' clothes could.
In retrospect, I don't think I could have found a better fit. Not only did I discover growth opportunities that I was not expecting, but I was also able to help re-energize a time-tried brand as it struggled to enter the 21st century. In design school, you tackle the exterior of the brand; the color scheme, target market, mark, et cetera. However, with OshKosh I was given the opportunity to help shape the interior of the brand a la the experience, which has inspired my work more than I ever thought kids' clothes could.
Those clothing laydowns didn't shoot themselves. Stakeholders would come to my team with an ask; sell X of this type of product on X day. That was all the direction we have, and I loved it. Working closely with our photography studio in West Midtown, I helped to direct over 50 clothing shoots in my tenure, which were used across all platforms for email promotions, site heroes, social media, and more.
Those clothing laydowns didn't shoot themselves. Stakeholders would come to my team with an ask; sell X of this type of product on X day. That was all the direction we have, and I loved it. Working closely with our photography studio in West Midtown, I helped to direct over 50 clothing shoots in my tenure, which were used across all platforms for email promotions, site heroes, social media, and more.
