OshKosh B'Gosh Iconography
Carter's/OKBG
Web
Sell childrens clothes in an incredibly saturated, cut-throat market.
Provide a best of class, consistent presentation to create relevant, impactful, well-rounded campaigns that deliver a one-two punch of brand and value.
In retrospect, I don't think I could have found a better fit. Not only did I discover growth opportunities that I was not expecting, but I was also able to help re-energize a time-tried brand as it struggled to enter the 21st century. In design school, you tackle the exterior of the brand; the color scheme, target market, mark, et cetera. However, with OshKosh I was given the opportunity to help shape the interior of the brand a la the experience, which has inspired my work more than I ever thought kids' clothes could.
In retrospect, I don't think I could have found a better fit. Not only did I discover growth opportunities that I was not expecting, but I was also able to help re-energize a time-tried brand as it struggled to enter the 21st century. In design school, you tackle the exterior of the brand; the color scheme, target market, mark, et cetera. However, with OshKosh I was given the opportunity to help shape the interior of the brand a la the experience, which has inspired my work more than I ever thought kids' clothes could.
In addition to supplementing the needs of the marketing team, my team also aided in the establishment of new UI/UX ideas. One of the biggest projects I worked on at OKBG was the iconography initiative, which added value and information to the Product Description Pages. I had to pass this project on to other designers when I left the company, but my work laid much of the groundwork for the final product.
In addition to supplementing the needs of the marketing team, my team also aided in the establishment of new UI/UX ideas. One of the biggest projects I worked on at OKBG was the iconography initiative, which added value and information to the Product Description Pages. I had to pass this project on to other designers when I left the company, but my work laid much of the groundwork for the final product.
